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Why Copycat Logos Can Hurt Your Business

As a designer, I've seen my fair share of branding mishaps over the years. However, one experience that stands out is when I witnessed...

An Open Letter to the People Who Only Want a Logo

Dear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...

The Reasoning Behind My High-Ticketed Rates

I call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...

Why I'm Charging No-Show Fees

Before I state my reasoning, let me begin by sharing a story about me a few weeks ago. I was getting ready for a discovery call with a...

Why do Small Businesses Need Branded Packaging?

I see you, entrepreneur. You just got your awesome custom branding and you’re about to launch your new website and identity to the world...

Why You Should Invest in a Mentor

I get it, and you are feeling stuck. You have big dreams for your creative business but feel insecure and unaligned. You have a list of...

My Graphic Design Journey

It all started when my 16-year-old self was sitting in a computer room in high school about to start an introductory graphic design...

What Is Brand Strategy, & Why Should You Invest in a Session for Your Business?

Starting your business from the ground up while wearing all the hats is stressful. You have numerous ideas and plans going through your...

Why I Rebranded My Business

Let me start off by saying hello! This is my first blog post on my new and improved website and I'm so happy you're here. Here's a little...