Nov 9, 2023For ClientsDesigning for Social Media: Tips for Creating Engaging Visual ContentSocial media has become an essential part of our lives in today's digital age. It has transformed the way we communicate, interact and...
Jun 9, 2023BusinessThe Role of Storytelling in BrandingStorytelling has become an increasingly important aspect of branding. Branding is about connecting with your audience; storytelling is a...
May 9, 2023PersonalWhy Copycat Logos Can Hurt Your BusinessAs a designer, I've seen my fair share of branding mishaps over the years. However, one experience that stands out is when I witnessed...
Mar 10, 2022For ClientsAn Open Letter to the People Who Only Want a LogoDear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...
Feb 10, 2022For ClientsThe Reasoning Behind My High-Ticketed RatesI call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...
Dec 10, 2021ResourcesWhy I'm Charging No-Show FeesBefore I state my reasoning, let me begin by sharing a story about me a few weeks ago. I was getting ready for a discovery call with a...
Nov 12, 2021BusinessWhy do Small Businesses Need Branded Packaging?I see you, entrepreneur. You just got your awesome custom branding and you’re about to launch your new website and identity to the world...
Oct 4, 2021For DesignersWhy You Should Invest in a MentorI get it, and you are feeling stuck. You have big dreams for your creative business but feel insecure and unaligned. You have a list of...
Jun 30, 2021PersonalMy Graphic Design JourneyIt all started when my 16-year-old self was sitting in a computer room in high school about to start an introductory graphic design...