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What Is Brand Strategy, & Why Should You Invest in a Session for Your Business?

Starting your business from the ground up while wearing all the hats is stressful. You have numerous ideas and plans going through your mind that you don’t even have time to do all of them independently. Even before you let the world know about your business, you would need to start building a brand, but you have no idea where to start. Creativity is not your forte that you would need to hire a professional to do that for you.

That’s why brand designers are here to help you! We come in to help you create a clear and attractive brand identity that speaks to your ideal audience, but how do we do that? By doing a brand strategy session with you.

What is brand strategy, you asked? It’s a resource that sets the foundations for every client’s brand decision making. It’s where the designers work with business owners to find the overlap between their brand essence, their business’ goals, and their audience’s needs. Plus, we will also be able to make you stand out from your competitors! By not having a brand strategy session with us brand designers, your business won’t accomplish your short-term and long-term goals. And with the brand strategy session, we would design a brand identity that truly reflects your business!

Every brand designer strategy sessions are different, but here is a quick rundown on how my session looks like:

  • A 1-2 hour strategy session where I ask you a series of questions that will get down to your business’s core values, persona, and structure.

  • I organize all the notes in a PDF presentation that will help you build your brand and strategically connect your ideal audience. It will also include a mood board, color palette, and other visual elements that relate and reflect your brand.

  • After your approval, the design process starts.

Brand strategy is crucial for your business. Investing in a session should be the top priority of your brand identity. Remember that your business is much more than just a logo. It’s about how it speaks and feels to your ideal audience. To get their attention, we need to find out how they think, what they want and need in a strategy session.

If you feel intimidated by it, don’t be! I honestly have so much fun doing these sessions because I learn so much about my clients and their businesses on another level that I didn’t think I would ever do! It breaks the ice where we create a connection as if we’re close friends. Who doesn’t like having a branding expert as a best friend?

Are you ready to elevate your business? Check out my website for my services, and book a discovery call to get started.




Meet arlina

Arlina helps creative businesses establish memorable customer experiences with confidence. She partners with them to set their brand stories apart from competitors using strategic solutions.


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