Jun 9BusinessThe Role of Storytelling in BrandingStorytelling has become an increasingly important aspect of branding. Branding is about connecting with your audience; storytelling is a...
May 9PersonalWhy Copycat Logos Can Hurt Your BusinessAs a designer, I've seen my fair share of branding mishaps over the years. However, one experience that stands out is when I witnessed...
Mar 10, 2022For ClientsAn Open Letter to the People Who Only Want a LogoDear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...
Feb 10, 2022For ClientsThe Reasoning Behind My High-Ticketed RatesI call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...
Jan 10, 2022Personal2022 Word of The Year: AbundanceI haven't put too much thought into doing a word of the year until I saw a fellow brand designer asking us what ours was on her stories....
Dec 10, 2021ResourcesWhy I'm Charging No-Show FeesBefore I state my reasoning, let me begin by sharing a story about me a few weeks ago. I was getting ready for a discovery call with a...