The Role of Storytelling in Branding
Storytelling has become an increasingly important aspect of branding. Branding is about connecting with your audience; storytelling is a...
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blog
- May 9
Why Copycat Logos Can Hurt Your Business
As a designer, I've seen my fair share of branding mishaps over the years. However, one experience that stands out is when I witnessed...
- Mar 10, 2022
An Open Letter to the People Who Only Want a Logo
Dear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...
- Feb 10, 2022
The Reasoning Behind My High-Ticketed Rates
I call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...
- Jan 10, 2022
2022 Word of The Year: Abundance
I haven't put too much thought into doing a word of the year until I saw a fellow brand designer asking us what ours was on her stories....
- Dec 10, 2021
Why I'm Charging No-Show Fees
Before I state my reasoning, let me begin by sharing a story about me a few weeks ago. I was getting ready for a discovery call with a...
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