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SMM Client Case Study: Earth Sign Beauty
Background Earth Sign Beauty, founded by artist Aimi Sakura, is a beauty studio specializing in hyperrealism nano brows. Using a digital machine, this technique creates ultra-realistic hair strokes that are less invasive, suitable for all skin types, and provide natural-looking results for everyday confidence. Goals & Challenges When Earth Sign Beauty came to us, Aimi had a clear vision: She wanted to create a space where women could feel inspired, learn about beauty in a nat
Jun 22


Are You Choosing The Right Level of Branding Support?
One of the biggest realizations I’ve had as a brand designer and strategist is that not every founder needs the same level of support. Over the years, I’ve worked with businesses that were just beginning, building something from passion, vision, and courage. I’ve also worked with founders who had been in business for five or even ten years and were ready for their next level. These experiences shaped the way I structure my services today. Instead of offering a one-size-fits-a
Mar 18


SMM Client Case Study: Carroll and Co. Weddings
Carroll & Co. Weddings - Instagram Feed Background Carroll & Co. Weddings is a wellness‐driven wedding planning studio. Their mission is...
Sep 17, 2025


Why I Created the Semi-Custom Brand Kit Package (And Who It’s Perfect For)
If you’ve ever felt overwhelmed trying to create your brand identity from scratch, especially with limited time, a tight budget, and zero...
Sep 1, 2025


SMM Client Case Study: Elite Canine
Elite Canine - Multi-Support Rosehip Supplement for Dogs Growing a Premium Pet Brand Through Strategic Instagram Management When Elite...
Jul 7, 2025


Designing for Social Media: Tips for Creating Engaging Visual Content
Social media has become an essential part of our lives in today's digital age. It has transformed the way we communicate, interact and...
Nov 9, 2023


The Role of Storytelling in Branding
Storytelling has become an increasingly important aspect of branding. Branding is about connecting with your audience; storytelling is a...
Jun 9, 2023


An Open Letter to the People Who Only Want a Logo
Dear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...
Mar 10, 2022


The Reasoning Behind My High-Ticketed Rates
I call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...
Feb 10, 2022


Why do Small Businesses Need Branded Packaging?
I see you, entrepreneur. You just got your awesome custom branding and you’re about to launch your new website and identity to the world...
Nov 12, 2021


Three Practical Tips to Give Effective Feedback to Your Designer
We know providing feedback can seem scary and intimidating, and in our experience as designers, it can make or break a project. I have...
Aug 2, 2021


My Graphic Design Journey
It all started when my 16-year-old self was sitting in a computer room in high school about to start an introductory graphic design...
Jun 30, 2021


Why I use the One Concept Method
When creating a brand identity, it has always been an industry standard for brand designers to deliver multiple concepts to their...
May 10, 2021


What Is Brand Strategy, & Why Should You Invest in a Session for Your Business?
Starting your business from the ground up while wearing all the hats is stressful. You have numerous ideas and plans going through your...
Jan 3, 2021

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