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An Open Letter to the People Who Only Want a Logo

Dear aspiring entrepreneur, I see you. You want your business to be seen as professional as the products or services you offer. Having a...

The Reasoning Behind My High-Ticketed Rates

I call myself a brand designer who develops identities for businesses with strategic guidelines for: Customer recognition and loyalty for...

Why do Small Businesses Need Branded Packaging?

I see you, entrepreneur. You just got your awesome custom branding and you’re about to launch your new website and identity to the world...

Three Practical Tips to Give Effective Feedback to Your Designer

We know providing feedback can seem scary and intimidating, and in our experience as designers, it can make or break a project. I have...

My Graphic Design Journey

It all started when my 16-year-old self was sitting in a computer room in high school about to start an introductory graphic design...

Why I use the One Concept Method

When creating a brand identity, it has always been an industry standard for brand designers to deliver multiple concepts to their...

What Is Brand Strategy, & Why Should You Invest in a Session for Your Business?

Starting your business from the ground up while wearing all the hats is stressful. You have numerous ideas and plans going through your...