SMM Client Case Study: Elite Canine
- arlina
- Jul 7
- 2 min read
Growing a Premium Pet Brand Through Strategic Instagram Management
When Elite Canine first approached us, they had a powerful product, a wild-harvested rosehip supplement for dogs, but needed help building brand awareness, growing their online presence, and driving sales through Instagram. They had loyal customers and a mission rooted in natural pet wellness, but were struggling to convert that into consistent, strategic content and growth.
The Challenge
Elite Canine wanted to:
Grow their follower count with quality, engaged users
Increase brand awareness across the US, UK, and South Africa
Drive more product sales through Instagram
Create a more consistent and elevated visual brand
Increase overall engagement and strengthen community trust
The Strategy
We developed a multi-pronged approach centered around community building, content strategy, and brand consistency:
Ambassador Expansion: We helped scale Elite Canine’s ambassador program by targeting passionate dog owners who aligned with the brand values. Ambassadors became a key channel for organic content and social proof.
Content Mix: We created a consistent content calendar that focuses on 60% UGC-style Reels (fun, real, and engaging) and 40% branded photo content.
Educational Value: We developed a series of infographics, carousel posts, FAQs, and blog-driven content to educate customers on the benefits of rosehip supplements for joint health, immunity, digestion, and skin.
Canva-Driven Design: All visual assets followed Elite Canine’s brand guidelines to keep the grid cohesive while still being engaging and scroll-stopping.
Audience Targeting: We focused on content that resonated with premium pet owners: those who want their dogs to look, feel, and live well.
The Results
Between March - June 2025:
Accounts Reached: ↑ 78%
Profile Visits: ↑ 15%
Improved Brand Recognition: Ambassador posts and educational content led to higher shares and saves, creating a ripple effect of organic visibility.
Client Feedback: The team is thrilled with our results, and they’re considering reviving their Elite Equine Instagram account. They’ve already asked us to take the reins.
Final Thoughts
Elite Canine is proof that consistent content, a strong community strategy, and educational value can build trust and drive momentum in the pet wellness space. By aligning content with their mission and enhancing their digital presence, we’ve transformed casual browsers into loyal customers and pets into passionate ambassadors.
If you're a purpose-driven pet or wellness brand looking to elevate your Instagram presence, let’s chat! We'd love to help you elevate your social media presence to the next level!
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