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The Role of Storytelling in Branding

Storytelling has become an increasingly important aspect of branding. Branding is about connecting with your audience; storytelling is a...

Why I'm Charging No-Show Fees

Before I state my reasoning, let me begin by sharing a story about me a few weeks ago. I was getting ready for a discovery call with a...

Why do Small Businesses Need Branded Packaging?

I see you, entrepreneur. You just got your awesome custom branding and you’re about to launch your new website and identity to the world...

Why You Should Invest in a Mentor

I get it, and you are feeling stuck. You have big dreams for your creative business but feel insecure and unaligned. You have a list of...

Three Practical Tips to Give Effective Feedback to Your Designer

We know providing feedback can seem scary and intimidating, and in our experience as designers, it can make or break a project. I have...

Why I use the One Concept Method

When creating a brand identity, it has always been an industry standard for brand designers to deliver multiple concepts to their...

What Is Brand Strategy, & Why Should You Invest in a Session for Your Business?

Starting your business from the ground up while wearing all the hats is stressful. You have numerous ideas and plans going through your...