Don't get it twisted, but UGC creators are NOT influencers. UGC creators are 'regular' people who have the creative freedom to capture authentic photos and/or videos of products for brands to share on their socials. And the best part? Brands don't need to worry about how many followers we have! What matters most is creating valuable and engaging content for brands based on their goals to connect with their target market.

In comparison, influencers are people who persuade their audience to take action with brand-approved content they share on their platforms. Since they work closely with brands, their metrics must be at a certain level to work with particular brands. Most of the time, influencer content is expensive because they're giving brands direct access to their audience, but the content is always high quality which is an advantage.