the wander word
BRANDING, DIGITAL DESIGN
Create an inviting visual identity and online experience that embodies the friendly character and quality of her coaching and learning services.
The Wander Word is a travel coach who specializes in transforming tourists into travelers by taking life-changing trips rooted in empowerment and confidence. Jess' goal is to help you connect with the world and experience authentic culture through slow travel.
Coach Jess founded The Wander Word after having limited travel and learning experiences as a public school teacher. After seeing the success of her students making life-long friends and slow-traveled their way through cultural immersion, she created courses and services for you to connect with the culture of your destination and live like a local.
We rebranded all of Jess' online curriculum with user-friendly colors and fonts to ensure customer recognition. From her website to her free downloads, it's crucial to keep a brand consistent no matter what her client or student sees.
We created an icon with multiple symbols encompassing what The Wander Word brand is all about. The rays of light demonstrate the letter W's, the unity of circles means connection, the 4-point star represents culture and compass, and lastly, the horizontal line signifies opportunities and adventure.
Our solution to The Wander Word was to create a brand that felt welcoming and inspiring - to create a fun environment for wanderers to get guidance on how to remove any barriers between them and the culture of their destination.
"I was self-conscious about my branding before, but now I am confident and feel very professional. I highly recommend working with Arlina."
JESS AMIRA | FOUNDER & CEO
Photography by Kianna Notermann