the clay atelier
BRANDING, PRINT MATERIAL, WEB DESIGN
THE BRIEF
Create a brand identity and customer experience that encapsulates The Clay Atelier's stylish and effortless personality while speaking to their handmade products with a fun touch.
THE CLIENT
The Clay Atelier is an online clay jewelry boutique based in Austin, Texas that focuses on meticulously handcrafting earrings in small batches. They understand there are heavy and painful jewelry pieces out there, which is why it is their mission to make high-quality statement earrings due to the lightweight nature of polymer clay.
It was essential to develop a brand for The Clay Atelier for easy customer recognition. We tailored a customized brand icon hybrid of four TCA earrings: The San Jose, Josephine, Mission, and Austin, with thin and simple strokes for an elegant yet casual vibe.
We created an unboxing experience TCA customers would not want to throw away - from the mailing boxes to stickers by compelling craftsmanship and storytelling paired with marketing components.
Pulling inspiration from the southwest, clean styles paired with boho imagery and earthy touches, we created an approachable and creative identity for customers to enjoy, from ordering online to wearing their earrings.
Each season, The Clay Atelier thoughtfully creates small batches of earrings while following the latest fashion trends. Their mission is to help women make a statement with their style without sacrificing comfort or quality. Our solution was to create a natural brand experience their customers will not forget and keep coming back for more for the next launch and beyond.
"Arlina nailed every detail when it comes to branding and website design and helped bring my thoughts and concepts to life."
JESSICA WALKER | OWNER & DESIGNER