The client
The Clay Atelier is an online clay jewelry boutique based in Austin, Texas that focuses on meticulously handcrafting earrings in small batches. They understand there are heavy and painful jewelry pieces out there, which is why it is their mission to make high-quality statement earrings due to the lightweight nature of polymer clay.
The signature Package
BRAND DESIGN
WEBSITE DESIGN
PACKAGING DESIGN
COLLATERAL DESIGN
Taking inspiration from the Southwest, we combined clean styles with boho imagery and earthy touches to create an approachable and creative identity for customers to enjoy, whether they are ordering online or wearing her earrings.
Creating a recognizable brand for The Clay Atelier was essential for easy customer identification. We designed a customized brand icon that combines elements from four of her earrings, featuring thin, simple strokes to convey a southwestern, casual vibe.
We created an unboxing experience for TCA customers that they won't throw away. From the mailing boxes to stickers, paired with Jessica's compelling craftsmanship, storytelling, and marketing components.
Every season, The Clay Atelier carefully crafts small batches of earrings that reflect the latest fashion trends. Jessica's mission is to empower women to make a statement with their style while prioritizing comfort and quality. Our solution was to develop a memorable brand experience that her customers won't forget, encouraging them to return for future launches and beyond.
"Arlina nailed every detail when it comes to branding and website design and helped bring my thoughts and concepts to life."
JESSICA WALKER | OWNER & DESIGNER