The client
Rachel Nathan Jewelry creates bold, statement-making pieces designed to balance edge and sophistication. From everyday essentials to iconic best sellers, the brand blends high-quality craftsmanship with meaningful design, offering jewelry that empowers wearers to express their individuality. By reimagining timeless symbols and introducing seasonal collections, Rachel Nathan Jewelry delivers styles that resonate with confidence, creativity, and modern luxury.
Digital marketing
SOCIAL MEDIA MANAGEMENT
EMAIL MARKETING
USER-GENERATED CONTENT
UGC - Summer Stones Stack
Instagram Story
Rachel approached me to help her keep a consistent social media and email presence while adhering to her brand guidelines. We utilized Canva to design Instagram posts, stories and emails, Squarespace for web and email marketing, and CapCut to edit Instagram reels. UGC was taken by me.
Email Graphic for VIP Subscribers
Here are some reels I filmed and edited for Rachel's Instagram, showcasing the various ways her customers learn to style her jewelry.
Here's a consumer email I created for her that highlights her Celestial and Totem collections. I chose stones and styles that align with the theme of Midsummer Night's Dream.
Carousel post for Mother's Day
UGC - Essentials Checklist
GIF for Retailer Email Subscribers
Huggie Hoop Earrings