The client
Love Aloré is a luxury womenswear brand rooted in Indonesian heritage and the effortless grace of Bali. Founded by Etu, the brand needed a digital home that matched the soul of its pieces: personal, poetic, and beautifully intentional.
Web design
THE PREMIUM PACKAGE
poetic
EDITORIAL
confident
INTENTIONAL
authentic
The brief
Love Aloré came to me for a Shopify website that could embody something deeply personal. We built a digital presence as poetic and intentional as the pieces themselves, designed to connect, resonate, and invite her ideal client in.
Pre-booking challenges
Before working together, Etu came to the project without a website or an established web presence, making it difficult for her to reach her ideal clients online. The vision for Love Aloré was deeply personal and emotionally driven, which made it essential to find a designer who could translate feeling into form, not just build something beautiful, but build something true.
Insight
Because Love Alorè is rooted in personal story, the brand wanted to lean on luxury aesthetics. The truth uncovered early on was that the brand's greatest strength was its emotional depth, a story written by Alice, Rob, and Etu that needed to be felt before it could be sold. Every clothing design decision had to honor that.
Design intent
The website was built to carry the weight of the brand's story without overshadowing it. Clean, editorial layouts with a pop of pink were paired with refined typography to evoke the effortless luxury of Bali and the intimacy of a love letter. The Shopify website was designed to feel as elevated and intentional as the pieces themselves, guiding her ideal client through the collection with grace and ease.
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Outcome
The result was a website that felt deeply aligned with Etu's vision: elevated, intentional, and uniquely hers. At launch, audience reactions confirmed the branding was resonating exactly as intended, with the site described as elegant and aligned with the Love Aloré story. Etu shared that for the first time, she felt fully confident presenting her brand to the world, and that confidence alone made it worthwhile.
"Working with you was one of the best decisions I made for Love Aloré. From the beginning, you took the time to truly understand my vision and translated it into a website that felt authentic, elevated, and completely aligned with who we are. I never felt like you were just designing a website; you were helping me tell my story."
ETU ROEBUCK | FOUNDER & CEO