The client
HeyFay Collective provides creative operations services to help brands bring their ideas to life. From marketing content and campaign planning to project management and photoshoot coordination, she streamlines the process so teams can focus on creativity while knowing the details are handled.
Semi-Custom brand kits
BRAND IDENTITY
thoughtful
LOGICAL
creative
APPROACHABLE
trustworthy
INSPIRED
playful
STRATEGIC
feminine
During our discovery call, Natasha told me she wanted to go with one of my brand kits that perfectly matches her vibe: feminine and playful. To keep the original design but customize it to the brand's personality, we used a bright and earthy color palette along with friendly and high-contrasting fonts.
We create mockups for Natasha to get an idea of how she can use her branding in real-life applications.
"Arlina was awesome! The brand kit process was clear, easy, and pretty quick. She immediately understood the look and feel I wanted, from fonts to color palette."
NATASHA DEWAR | FOUNDER & CEO