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gabrielle forleo

WEB DESIGN, BRANDING

Gabrielle Forleo primary logo and short description about her brand on an aesthetic background
Mockup of Gabrielle Forleo's website from a laptop that's on top of a table with clay vases

THE BRIEF

Refine a website and brand identity that captures Gabrielle's fun and bright-spirit energy so that ambitious women can connect with her and take steps to be successful entrepreneurs.

THE CLIENT

Gabrielle Forleo is a money mindset maven and business mentor who helps women gain confidence to create success to their standard while feeling safe inside their life and business with a steady flow of money. Her goal is for women to spark abundance in their income, business, and life to live with the freedom and ease they deserve.

Gabrielle Forleo's font suite showcased in different ways on an aesthetic background
Gabrielle Forleo - Horizontal Logo

We modified the typography in Gabrielle's name for simplicity and legibility purposes. The overall font has a fun and bright sense with a modern touch to give off Gabrielle's friendly and inviting energy to bring out the best solutions for her clients.

Gabrielle Forleo - Before and After logo adjustments
Flatlay mockup of Gabrielle Forleo's program cover titles
Stock image of sky and palm trees with Gabrielle Forleo's logo on top
Gabrielle Forleo primary logo and short description about her brand on an aesthetic background

We reflected on Gabrielle's style with a bold and pastel color palette and typography to make her coaching services and programs approachable with a sense of calmness.

Brand pattern showcasing Gabrielle Forleo's circle logo and monogram
Gabrielle Forleo branded photo of her sitting at her desk having a video meeting with a client
Multiple device mockup showcasing Gabrielle Forleo's website from different pages

Our solution to Gabrielle Forleo was to redesign her website to create a user-friendly interface that converts browsers to bookings with elevated imagery and copy to bring confidence and success to any woman who wants to spark abundance in their life.

"My website is something that makes me money now instead of something that was just there, potentially costing me clients."

GABRIELLE FORLEO | FOUNDER & CEO

CREDITS

Photography by Ali Kaukas

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