WEB DESIGN, BRANDING
Refine a website and brand identity that captures Gabrielle's fun and bright-spirit energy so that ambitious women can connect with her and take steps to be successful entrepreneurs.
Gabrielle Forleo is a money mindset maven and business mentor who helps women gain confidence to create success to their standard while feeling safe inside their life and business with a steady flow of money. Her goal is for women to spark abundance in their income, business, and life to live with the freedom and ease they deserve.
We modified the typography in Gabrielle's name for simplicity and legibility purposes. The overall font has a fun and bright sense with a modern touch to give off Gabrielle's friendly and inviting energy to bring out the best solutions for her clients.
We reflected on Gabrielle's style with a bold and pastel color palette and typography to make her coaching services and programs approachable with a sense of calmness.
Our solution to Gabrielle Forleo was to redesign her website to create a user-friendly interface that converts browsers to bookings with elevated imagery and copy to bring confidence and success to any woman who wants to spark abundance in their life.
"My website is something that makes me money now instead of something that was just there, potentially costing me clients."
GABRIELLE FORLEO | FOUNDER & CEO
Photography by Ali Kaukas