gabrielle forleo

WEB DESIGN, BRANDING

GF_TypeLogo_Build-01.jpg
PalomaPhoto32Mockup.jpg

THE BRIEF

Refine a website and brand identity that captures Gabrielle's fun and bright-spirit energy so that ambitious women can connect with her and take steps to be successful entrepreneurs.

THE CLIENT

Gabrielle Forleo is a money mindset maven and business mentor who helps women gain confidence to create success to their standard while feeling safe inside their life and business with a steady flow of money. Her goal is for women to spark abundance in their income, business, and life to live with the freedom and ease they deserve.

GF_TypeLogo_Build-03.jpg
GF_TypeLogo_Build-54.jpg

We modified the typography in Gabrielle's name for simplicity and legibility purposes. The overall font has a fun and bright sense with a modern touch to give off Gabrielle's friendly and inviting energy to bring out the best solutions for her clients.

GF_BeforeAfter-54.jpg
Scene 9 - Laptop Screen.jpg
Gabrielle1.jpg
GF_TypeLogo_Build-01.jpg

We reflected on Gabrielle's style with a bold and pastel color palette and typography to make her coaching services and programs approachable with a sense of calmness.

GF_TypeLogo_Build-04.jpg
IMG-2311.JPG
Scene 11 - Phone - Landscape Tablet - Portrait Tablet.jpg

Our solution to Gabrielle Forleo was to redesign her website to create a user-friendly interface that converts browsers to bookings with elevated imagery and copy to bring confidence and success to any woman who wants to spark abundance in their life.

"My website is something that makes me money now instead of something that was just there, potentially costing me clients."

GABRIELLE FORLEO | FOUNDER & CEO

CREDITS

Photography by Ali Kaukas