The client
Ealy & Company is a real estate group specializing in residential, farm, and ranch properties in the north Austin area. The broker/owner, Lockie Ealy, is committed to creating unforgettable experiences and building meaningful relationships in the real estate industry.
VIP design Intensive
BRAND IDENTITY
COLLATERAL DESIGN
WEBSITE UPDATES
SOCIAL MEDIA GRAPHICS
honesty
INTEGRITY
collaboration
COMMUNITY
friendly
INVITING
rebirth
INSPIRING
transformative
VISIONARY
empowering
At our initial meeting, Lockie shared numerous pins on our private Pinterest board featuring images of keyholes, peacocks, and olive branch leaves. Curious about their significance, I asked Lockie about them, to which she explained that she has peacocks on her farm and that they symbolize new beginnings, luck, and peace. The keyhole directly references real estate, and the olive branch leaves represent her daughter's name, Olive. Lockie requested that I design something using all these symbols, so I created her brand icon.
At the meeting, Lockie mentioned her word for 2024, "Inspire." I created a tagline for her business that represents her clients, inspiring them to take the next step of homeownership. Most of her clients are established, meaning no first-time buyers, and are looking to relocate or expand.
To maintain brand consistency across print and online platforms, we updated Lockie's website to enhance recognition and provide a professional appearance.
"Arlina took everything I wanted and turned it into something better than I could have imagined. Would highly recommend for anyone looking to start their own business or to rebrand themselves in the marketplace."
LOCKIE EALY | BROKER & OWNER
Photography by Alicia Leigh