The client
Ealy & Company is a real estate group specializing in residential, farm, and ranch properties in the north Austin area. The broker/owner, Lockie Ealy, is committed to creating unforgettable experiences and building meaningful relationships in the real estate industry.
VIP design Intensive
BRAND IDENTITY
COLLATERAL DESIGN
WEBSITE UPDATES
SOCIAL MEDIA GRAPHICS
honesty
INTEGRITY
collaboration
COMMUNITY
friendly
INVITING
rebirth
INSPIRING
transformative
VISIONARY
empowering
During our first meeting, Lockie shared pins on our private Pinterest board featuring keyholes, peacocks, and olive branch leaves. Peacocks symbolize new beginnings, luck, and peace, while the keyhole represents real estate, and olive branch leaves represent her daughter's name, Olive. Lockie requested that we design her brand icon using these symbols.
Lockie shared her word for 2024 which was "Inspire." We worked together to create a tagline for her business that reflects her clients' aspirations and motivates them to take the next step toward homeownership. The majority of her clients are already homeowners who are either looking to relocate or expand their properties.
To maintain brand consistency across print and online platforms, we updated Lockie's website to enhance recognition and provide a professional appearance.
"Arlina took everything I wanted and turned it into something better than I could have imagined. Would highly recommend for anyone looking to start their own business or to rebrand themselves in the marketplace."
LOCKIE EALY | BROKER & OWNER
Photography by Alicia Leigh