BRANDING, PACKAGING DESIGN
Create a brand identity that encompasses the boutique's edgy and intentional style for her target market to connect.
Daniela Janette is a jewelry and fashion boutique based in Austin, Texas, focusing on handmade jewelry pieces and sustainable styles for men and women. Her mission is to provide beautiful styles without compromising to leave a negative impact on our environment.
Selling high-quality and ethically sourced material jewelry, Daniela believes that having pieces that speak to you and help you accentuate your style is essential. That's where we took inspiration to design her logo with a timeless typeface with a modification to the D to create a crescent moon that symbolizes her style in a dainty way.
Daniela Janette is doing her part to stop the harm to the environment & workers caused by the 'fast-fashion' industry. It is her philosophy to create ethical & sustainable products that are built to last. Our solution was to embody her style with a typeface that could be used forever, just like her craftmanship.
Pulling inspiration from the West Coast beaches with a luxury touch, we created an approachable unboxing experience for Daniela's customers to enjoy, from ordering online to wearing her jewelry.
Photography by Stelleena Studio