dahlia james
BRANDING, PRINT DESIGN
THE BRIEF
Create a luxury visual identity that captures their romantic and ethereal aesthetic to develop memorable connections with their floral solutions.
THE CLIENT
Dahlia James is a full-service, Los Angeles-based flower design studio that creates personalized arrangements for premium events in the area. They are passionate about practicing sustainable floristry with the exploration of color, texture, and shape.
After her father's passing, owner and founder Dahlia opened her namesake studio in 2018 to continue his legacy. Thanks to his admiration of florals, she has a keen eye for detail to create arrangements curated for weddings, events, and more, while following the client's vision.
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We customized a sleek and elegant identity for the Dahlia James brand. We combined the D and J to keep the flourishes consistent with the primary logo to create the monogram. We also redesigned the crossbar of the A for a personalized touch. The branding's incorporation of thin lines signifies delicate and luxe for the floral studio's high-class services.
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We also designed print collateral for Dahlia James to continue brand consistency. Whether they are developing a personal gifting experience or creating arrangements for a wedding, making memorable connections with people is what the floral studio is all about.
Our solution to Dahlia James was to create a brand that reflects their floral style - romantic and ethereal with a welcoming approach.
