dahlia james

BRANDING, PRINT DESIGN

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THE BRIEF

Create a luxury visual identity that captures their romantic and ethereal aesthetic to develop memorable connections with their floral solutions.

THE CLIENT

Dahlia James is a full-service, Los Angeles-based flower design studio that creates personalized arrangements for premium events in the area. They are passionate about practicing sustainable floristry with the exploration of color, texture, and shape.

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After her father's passing, owner and founder Dahlia opened her namesake studio in 2018 to continue his legacy. Thanks to his admiration of florals, she has a keen eye for detail to create arrangements curated for weddings, events, and more, while following the client's vision.

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We customized a sleek and elegant identity for the Dahlia James brand. We combined the D and J to keep the flourishes consistent with the primary logo to create the monogram. We also redesigned the crossbar of the A for a personalized touch. The branding's incorporation of thin lines signifies delicate and luxe for the floral studio's high-class services.

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We also designed print collateral for Dahlia James to continue brand consistency. Whether they are developing a personal gifting experience or creating arrangements for a wedding, making memorable connections with people is what the floral studio is all about.

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Our solution to Dahlia James was to create a brand that reflects their floral style - romantic and ethereal with a welcoming approach.

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